Essential Technical SEO Techniques You Need Now
Technical SEO is essential for enabling your content to rank and drive organic traffic. But, it can be challenging to understand and operationalize technical SEO techniques.
Fortunately, there are several helpful resources available to guide you through the technical SEO process. In this blog post, we’ll review 11 of the most critical technical SEO techniques you need to implement right now.
1. Optimize Your Site Architecture
Technical SEO can feel intimidating, but it’s a necessary part of your overall SEO strategy. Without it, search engines won’t be able to crawl your content and find it valuable for users.
Optimizing your site architecture is an important step in technical SEO because it makes it easier for crawlers to discover pages on your website. It also helps prevent keyword cannibalization by ensuring that content on similar topics is clearly differentiated from one another. A simple, straightforward architecture will also provide a better user experience.
2. Optimize Your Site Speed
Technical SEO Nashville techniques help search engines crawl and index your pages. They also improve page speed and provide a better user experience.
A good way to start is by evaluating your site’s Core Web Vitals score using a free tool like Google PageSpeed Insights. This will give you a page load speed score that you can compare to other websites.
You can also optimize your site’s images by resizing and compressing them with a tool like Shortpixel. This will reduce the size of your image files and make them load faster.
3. Optimize Your Site for Mobile
When users visit your site, they want to get the information they’re looking for quickly and easily. Slow sites can result in frustration and high bounce rates, which can hurt your SEO rankings.
Keep in mind that mobile devices are limited by cellular data networks and slower processors. That’s why it’s important to optimize your website for mobile users. This includes making sure your pages load quickly and avoiding using large pop-ups that interrupt the user experience. Also, consider implementing AMP pages to ensure your site is fast and mobile friendly.
4. Optimize Your Site for Schema Markup
Schema markup is a powerful technical SEO tool that can help search engines understand your content better. It can also help improve your search engine results page (SERP) appearance by displaying rich snippets.
To implement schema markup for your eCommerce SEO needs, you can either manually embed it into your HTML code or leverage a tool like Google’s Structured Data Markup Helper. It’s crucial to ensure that any schema you integrate is pertinent to your page. Additionally, don’t forget to test your markup using tools like Google’s Rich Results Testing Tool.
5. Optimize Your Site for Internal Links
Maintaining your website’s SEO through a good internal linking structure is essential to a website’s performance. It helps search engines better understand a website’s information hierarchy and spreads link value around the site.
For example, popular posts and pages often receive more links than less-popular ones. This gives them more authority, which improves their SEO.
Use relevant anchor text when creating internal links. Don’t overdo it, though, as this can look spammy to search engines. A good way to avoid this is by using breadcrumbs. This lets users know where they are in the website and also keeps them on the same page.
6. Optimize Your Site for Pagination
Pagination is a common part of most websites, but it can be difficult to optimize for SEO. There are a few things you should do to improve your pagination:
Use unique URLs for each page in the series: This ensures that search engines can crawl and index each page individually.
Implement rel=”prev” and rel=”next” links to indicate the relationship between pages in the series. This helps prevent duplicate content issues and consolidates rankings.
7. Optimize Your Site for Breadcrumbs
Breadcrumbs are a powerful tool for website navigation and SEO. They can help users find their way around a website, and they can also improve usability and decrease pogo-sticking on Google search results pages.
There are a few different types of breadcrumbs, but hierarchical breadcrumbs are the most common and the most SEO-friendly. When using this type of breadcrumb, make sure to keep the last item in the trail the page the user is currently on. It is also important to keep breadcrumb titles consistent with page titles.
8. Optimize Your Site for Schema Markup
Schema markup is a type of code that allows you to provide search engines with more detailed information about your website’s content. This can include information about articles, local businesses, products, reviews, events and more.
Adding schema markup to your site can improve its performance in search engine results pages (SERPs). It can also lead to rich snippets, which are enhanced search result features that add value and attract more clicks.
9. Optimize Your Site for Internal Links
Internal links are an essential part of on-page SEO. They help search engines crawl and index your website’s pages, and they can also be used to pass page authority from one page to another.
When used correctly, internal links create a cohesive structure that shows Google how different pages on your site relate to each other. They can also be used to increase a post’s visibility by using relevant keyword anchor text. This boosts the performance of all pages with that anchor text, which is good for SEO.
10. Optimize Your Site for Schema Markup
Schema markup is a type of code that can help search engines understand the content on your website. It can also help your site appear in more relevant searches and improve its appearance in SERP results.
There are many different types of schema markup, from recipe schema to local business markup. However, it’s important to only use schema markup on pages that contain the information you want search engines to display.
It’s also important to test your schema markup to make sure it is working correctly. A tool like Google’s Structured Data Testing Tool can help you do this.
If you’re ready to take your eCommerce SEO to the next level, consider partnering with Digital Edge International. With our expertise and tailored strategies, we’ll help your online store rank higher in search results and attract more customers. Learn more about our eCommerce SEO services here: www.digitaledgeint.com/services/ecommerce-seo/
